Privacy Policy - Last updated March, 4th 2026

This Privacy Policy explains how your personal data is collected and processed by Watermelon Games when you use our applications.
Protection of your personal data is fundamental to us. This policy outlines what data we collect, why we collect it, and how you can manage your choices.
“Personal data” or “Data” means any information relating to an identified or identifiable natural person.
“Data controller” means the entity that determines the purposes and means of the processing.

Scope

This Privacy Policy applies to all Watermelon Games applications and related services.

What data is collected?

Depending on your device settings and, where required, your consent, we may collect and process the following categories of data, in whole or in part:

  • Identifiers: IP address; device identifiers; advertising identifiers such as IDFA (iOS) and GAID (Android); in-app instance identifiers; consent records/consent signals.

  • App activity and usage: gameplay events and interactions, session data, features used, approximate timestamps, and performance metrics.

  • Advertising data: ad impressions, clicks, frequency capping signals, attribution/measurement data, and aggregated revenue signals (where applicable).

  • Diagnostics and security: crash reports, error logs, device/app performance data, and anti-fraud / integrity signals.

  • Approximate location: derived from IP address (country/region-level).

  • Notifications (if enabled): push notification token and delivery diagnostics.

We may use technologies such as cookies or similar identifiers (where applicable) and SDKs integrated into our applications. Data may be collected by Watermelon Games and by third-party partners providing SDKs that are an integral part of the application. Below is a list of partner categories and examples of SDK providers we may use:

  • Consent Management / Privacy: Usercentrics

  • Advertising & Mediation / Demand:

    • ironSource

    • Unity Ads

    • Google AdMob

    • AppLovin

    • Chartboost

    • Google Ad Manager

    • Mintegral

    • Digital Turbine Ignite

    • Liftoff

    • BidMachine

    • Ogury

    • MobileFuse

  • Attribution / Marketing Measurement:

    • Facebook Attribution

    • AppsFlyer

    • Apple Search Ads (attribution/measurement)

  • Analytics:

    • GameAnalytics

    • ByteBrew

    • Google Firebase Analytics

  • Game Infrastructure (Essential) / App Operations:

    • Firebase Remote Config

    • Firebase Cloud Messaging

    • Firebase A/B Testing

    • Crash Reporting / Firebase Crashlytics

Purposes of processing and legal bases

We process Data for the following purposes:

  • To provide and operate the app (core functionality, saves, basic operations).

  • To maintain security and prevent fraud (protect users and our services).

  • To understand app performance and fix issues (crash reporting and diagnostics).

  • To measure and improve the app (analytics, A/B testing, feature rollouts).

  • To show ads and measure ad performance (including frequency capping, attribution, aggregated reporting).

  • To communicate with you when you contact us for support.

Where required by applicable law, we rely on your consent (for example, for personalized advertising and certain analytics). We collect and store consent choices through our Consent Management Platform (Usercentrics) and you can update your choices at any time via the in-app privacy/settings screen. On iOS, the system-level App Tracking Transparency prompt may also be used for tracking permission (where applicable).

Data retention

We keep personal data only for as long as necessary to fulfil the purposes described above, unless a longer retention period is required or permitted by law. When feasible, data may be aggregated or anonymized for statistical purposes.

Recipients of the data

Data may be accessed by Watermelon Games teams that need it to operate and improve our applications. We may also share Data with the partners listed above (SDK providers) and with technical service providers acting on our behalf, strictly for the purposes described in this Privacy Policy and subject to appropriate contractual safeguards.

International data transfers

Some of our partners and service providers may process Data outside of your country, including outside the European Economic Area. Where applicable, we ensure transfers are made under appropriate safeguards, such as adequacy decisions (when available), Standard Contractual Clauses (SCCs), and/or other lawful transfer mechanisms.

Children’s privacy

Watermelon Games does not knowingly collect personal data from children under the age threshold defined by applicable law in the user’s country.

Your rights

Depending on your location, you may have rights such as: access, correction, deletion, restriction, objection, and data portability. You may also withdraw consent at any time (withdrawal does not affect the lawfulness of processing before withdrawal).

To exercise your rights, contact us at: [email protected].
For security reasons, we may request information to verify your identity before processing a request.

Personal data security

We take appropriate technical and organizational measures to protect Data against unauthorized access, alteration, disclosure, or destruction. If we become aware of a personal data breach that requires notification under applicable law, we will notify affected users and/or authorities as required.

Request user data deletion

To request deletion of user data collected by Watermelon Games, please email [email protected] and include: (1) the name of the app, (2) your device platform (iOS/Android), and (3) your request details.

If you want to request deletion of data processed by third-party partners acting as independent data controllers (for example, advertising, analytics, attribution), please refer to each partner’s privacy policy and data rights instructions.

Copyright © 2026 Watermelon Games
Privacy Policy